Network Marketing is a unique marketing method that utilizes independent agents/consultants to reach consumers in methods not normally seen in traditional offline or online advertising. This is also known as multi-level marketing and has been used for years by such companies as Avon and Tupperware. These agents/consultants/salespeople most commonly use word of mouth and direct sales to achieve their ends.
Which is more important, having a network or good marketing? The truth is that the network is what makes you money, but the marketing is what builds the network. That means you need to devote time to both – nurture your network to ensure they’re still making you money, but push your marketing to build your network in case you have to replace low earners or quitters.
Don’t leave it up to your website to make you money! You can’t just take the “if I build it, they will come” attitude or you will FAIL in network marketing. You have to beat the pavement locally, to build your downline, be it by sharing marketing materials or actually talking to people you meet.
Much like trading stocks, you must figure out what risk you are willing to take before joining any network marketing company. Can you afford to take it on full-time, or only part-time? At what profit point would you be able to quit your current job and take it over as a career? These are questions you must answer before signing up for anything.
There’s a question of lawfulness associated with multi-level (network) marketing, so make sure you’re able to show the potential members of your network that everything you’re doing is in accordance with the law. Reassuring your potential customers will go a long way, even if they’re not necessarily thinking that it may be illegal.
As a network marketer working as a recruiter, you will have to show and prove the financial capabilities of what you’re doing. People cannot feel as if they’re being used to pad your personal bank account. Show them examples of people who’ve made money and how they can follow that path.
If your offerings are different, there may be people interested. While consumers are often the final decision makers, it is the role of business to inform the consumer about why their product is the one that should be chosen.
With so many details to attend to in your network marketing business, it is easy to lose sight of your number one goal: prospecting. When you have a dozen emails to respond to, a pile of paperwork cluttering your desk, down-lines to train, and a company conference to attend, finding new prospects can sometimes get lost in the crowd. Make sure you prioritize your duties to keep prospecting at the top of the list. While your other responsibilities are still important, you don’t have a business without any customers.
Many people find network marketing a rewarding and lucrative first or second career. If you can find the products you like and a company that offers support as you head out into the exciting world of direct sales, you too can find a great first or second career in network marketing.