When you start network marketing, it can be overwhelming. After all, you’re really running two businesses. On the one hand, you are selling a product. On the other hand, you are recruiting others to sell the same product. Both areas deserve your full attention, and here are some tips to make sure you succeed with both.
Don’t spend more than 15-20 minutes talking to applicants. It’s enough time for both of you to size up each other and decide whether you can work with each other or not. The rest of the talking can be done by members of your team. They can teach the most important tricks to the new member while you can deal with more important issues.
Whether you are just getting into network marketing or are a seasoned marketer, it is important to realize what products and services will be the most viable sources for your time. Avoid items that have a trend or fad stigma attached to them because at some point, they will exit the market as fast as they came into it.
Be careful with just how much information you give to your new prospects. Your goal is to build excitement and energy in the product. You want to give them information that gets them from prospect to a member of your downline. Don’t try to sugar coat anything, but you don’t need to spend time on a million details.
In network marketing, you are at constant competition with others to sign as many people as possible. Instead, try to focus on how your work can help people.
Not everyone who joins your network marketing team will actually be a part of your down-line. You can have what some call “horizontal hires”, people who you will pay for their services as they help you. The best way to use this is with a finders fee. This is a single payment, that you set out when you make your agreement, which they receive when finding someone who is interested in your offer.
When you ask someone to help market your network marketing business, make sure they know exactly what you’re doing! If one of their customers asks them what it’s all about, and they blow it off as some marketing scheme, you’re not gaining anything by your partnership with them. Give them a short promo that will entice customers to want to find out more.
As a network marketer working as a recruiter, you will have to show and prove the financial capabilities of what you’re doing. People cannot feel as if they’re being used to pad your personal bank account. Show them examples of people who’ve made money and how they can follow that path.
Even though network marketing can be a challenge, if you know how to manage the two sides of your business you’ll be fine. Use the tips in this article to better help you manage both the sales and the recruitment parts of your business. Stick with it and you’ll see positive results.